And sometimes it isn't. Some people expect things to fall into their lap. Oh, they might work a bit for it. I'll just shake that tree, & if I shake it long enough that pretty red apple will plop right into my hand. Never occurs to them that they might have to climb the damn tree, fall out a couple of times, get some scrapes & bruises before they get to that apple. Because if the apple's worth wanting, it's worth risking a broken neck.